Robert B. Cialdini

Dr. Robert Cialdini is the president and CEO of Influence at Work. He is known as the foundational expert in the science of influence and how to apply it ethically in business, and his six principles of persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times, Wall Street Journal, and USA Today bestselling author, and his books have sold more than five-million copies in 41 different languages.

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