Announcements

Egmont Books rebrands as Farshore

London, 12 March 2021

Almost one year on from joining the HarperCollins family as a standalone children’s division under Cally Poplak’s leadership, Egmont Books has unveiled its new name and logo – Farshore. Revealed at a live-streamed art installation with East Cliff Creatives, the rebrand reflects the company’s mission to make every child a proud reader through a broad and diverse portfolio of child-friendly books for all ages, and to reach all markets around the world. The new logo was designed in collaboration with London-based brand One Darnley Road.

Farshore’s market-leading portfolio includes much-loved classics, modern bestsellers and chart-topping brands. The home of numerous household names, Farshore is proud publisher of Michael Morpurgo, Lemony Snicket, Julia Donaldson, Jim Smith, Laura Ellen Anderson, Holly Jackson, Steven Lenton, Sophy Henn and Michael Grant. Farshore’s extensive brand expertise and on-the-pulse trend spotting means it is also the trusted custodian of some of the world’s best-loved characters and brands, including Minecraft, Roblox, Beano, Winnie-the-Pooh, Minecraft, and Mr. Men Little Miss.

Cally Poplak, Executive Publisher, Farshore said: ‘Joining HarperCollins has been a fantastic new chapter for our business. It has allowed us to strengthen what we already do well as a leading children’s publisher, whilst expanding growth opportunities through exciting collaborations with our colleagues in the HarperCollins Digital and Audio team, Collins Learning, HarperCollins Children’s Books, in the various Adult divisions, and with our international colleagues around the HarperCollins group. For our readers, we want Farshore to open up a world of endless possibilities and fearless adventurers for every child, and we want to continue to be a publishing partner of choice for authors, illustrators, agents and licensors.’

Charlie Redmayne, HarperCollins’ CEO, said: ‘Egmont Books’ wonderful portfolio perfectly complements and enhances our existing children’s publishing, and since their acquisition Cally and her team have been quick to grasp the opportunities that being part of HarperCollins brings. Now as Farshore the journey continues, and I am looking forward to seeing the division grow and deliver even greater success for its authors, illustrators and publishing partners.’

ABOUT FARSHORE

Home to numerous much-loved classics and modern bestsellers, Farshore’s mission is to make every child a proud reader. Its broad portfolio features award-winning debuts and leading brands while its Dean imprint can trace its publishing roots back to the 1840s.

Recent titles includes the CILIP Carnegie Medal winning The Poet X by Elizabeth Acevedo, FeedNHS fundraiser Thank You, Baked Potato from award-winning comedian Matt Lucas, an official World Book Day title for Amelia Fang from Laura Ellen Anderson, and A Good Girl’s Guide to Murder by Holly Jackson which became the bestselling children’s and YA debut of its year. The Exact Opposite of Okay by Laura Steven was the inaugural winner of the Comedy Women In Print Prize and There’s a Pig Up My Nose by John Dougherty and Laura Hughes was awarded the Oscar’s Book Prize by HRH Princess Eugenie.

Recognised for its ability to build rising stars, Farshore publishes numerous household names, including Michael Morpurgo, Lemony Snicket, Julia Donaldson, Jim Smith, Andy Stanton, Steven Lenton, Sophy Henn and Michael Grant. Farshore is the trusted custodian of some of the world’s best-loved characters and brands, including Roblox, Minecraft, My Little Pony, Winnie-the-Pooh, Tintin, Mr. Men Little Miss, and Thomas & Friends.

The first title to appear under the Farshore rebrand will be Matt Lucas’ The Very Very Very Very Very Very Silly Book of Pranks (1st April). Farshore will continue to acquire fiction and non-fiction across a wide range of genres, including its Nibbies-shortlisted YA imprint Electric Monkey.

 

ABOUT HARPERCOLLINS INDIA

HarperCollins India is a subsidiary of HarperCollins Publishers. HarperCollins India publishes some of the finest writers from the Indian subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2000 titles across 10 imprints. HarperCollins India authors have won almost every major literary award including the Man Booker Prize, the DSC Prize, the New India Foundation Award, the Atta Galatta Prize, the Shakti Bhatt Prize, the Publishing Next Award, the Sahitya Akademi Award and the Crossword Book Award. HarperCollins India also represents some of the finest publishers in the world including Oneworld, Bonnier Zaffre, Usborne, Dover and Lonely Planet.  HarperCollins India is also the only publisher to have been awarded the Publisher of the Year Award three times: at Publishing Next in 2015, and at Tata Literature Live! in 2016 and 2018.

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