Ananda: The Vedanta Way to Experience Real Joy

HarperCollins is proud to announce the forthcoming publication of
renowned Vedanta philosopher and teacher Acharya Prashant’s latest book

ANANDA: Happiness without Reason

Releasing on 27^th June 2022

Rs. 399 | Paperback | 256pp

What is that one fundamental thing for which we go about toiling all our lives – sacrificing, negotiating, scheming, praying? Intuitively, one might answer – happiness. But do we really know what happiness is?

Most of the existing literature paints a fuzzy picture of happiness, beautiful in words but lacking in practicality. In this book, Acharya Prashant shatters all misconceptions about happiness jargons like ‘loving unconditionally’ and ‘living in the present’. He explains how what we commonly understand as happiness exists only in the backdrop of sadness, and what man is really looking for is not just happiness, but Ananda – an unconditional joy free from both happiness and sadness. Discarding multiple myths that burden our consciousness, the book draws from scriptures like the Gita and the Upanishads, revealing the true meaning of Ananda.

If you have the courage to question your deep-rooted beliefs and enter an unfathomable territory beyond the duality of happiness and sadness, this book is for you.

Talking about the book, Acharya Prashant said, “Be it a young student, a middle aged professional or a spiritual seeker, the constant thread which binds all of them is their constant pursuit of happiness. But the problem is that hardly anyone seems to know what happiness really is. This has created a fertile ground for various false notions about happiness to float around. This book will enable the reader to get rid of such false notions, and understand the real meaning of Joy or Ananda, as envisaged by Vedanta. The exceptional response received for the book in the first few days of pre-launch itself shows that people are already appreciating the message of Vedanta.”

Sachin Sharma, Executive Editor at HarperCollins India, said “Acharya Prashant is one of the foremost authorities on Vedanta, leading the way of millions of Indians towards our timeless Vedantic wisdom. However different our definitions of happiness be, every human being is chasing it in one way or the other. This book breaks all misconceptions about happiness and makes us think and reflect if what we’re chasing is indeed true happiness or just a mirage. We are extremely delighted to publish Ananda.”

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About the Author:

Acharya Prashant is a powerful voice of socio-spiritual awakening in today’s world. He is an acclaimed Vedanta exegete and author of over eighty books, including the national bestseller ‘Karma – Why Everything You Know About it is Wrong.’

An alumnus of IIT-Delhi, IIM-Ahmedabad and a former civil services officer, he is an exponent of pure Vedantic wisdom, a vocal warrior against superstition and inner weaknesses, a promulgator of pure spiritual veganism and an expounder of essential human freedom.

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About the HarperCollins India:

About HarperCollins Publishers India – HarperCollins Publishers India is a subsidiary of HarperCollins Publishers. HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Prabha Khaitan Woman’s Voice Award, Sahitya Akademi Award and the Crossword Book Award. HarperCollins India has been awarded the Publisher of the Year Award three times: at Publishing Next in 2015, and at Tata Literature Live! in 2016 and 2018. HarperCollins India also represents some of the finest publishers in the world including Egmont, Oneworld, Harvard University Press, Bonnier Zaffre, Usborne, Dover and Lonely Planet.

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For further information and queries, please write to: sohela.singh@harpercollins.co.in