Whistle Blower Brittany Kaiser’s ‘Targeted’ Gets You The Inside Scoop on How Facebook and Trump Broke Democracy

Targeted is Kaiser’s eyewitness chronicle of the dramatic and disturbing story of the rise and fall of Cambridge Analytica, a UK-based political consulting firm funded by conservative billionaire and Donald Trump patron Robert Mercer. She reveals to the public how Facebook’s lax policies and lack of sufficient national laws allowed voters to be manipulated in both Britain and the United States, where personal data was weaponised to spread fake news and racist messaging during the Brexit vote and the 2016 election. But the damage isn’t done Kaiser warns; the 2020 election can be compromised as well if we continue to do nothing.

In the aftermath of the U.S. election, as she became aware of the horrifying reality of what Cambridge Analytica had done in support of Donald Trump, Kaiser made the difficult choice to expose the truth. Risking her career, relationships, and personal safety, she told authorities about the data industry’s unethical business practices, eventually testifying before Parliament. Packed with never-before-publicly-told stories, Targeted goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.

About the Author
Brittany Kaiser holds degrees in human rights law and international relations from the University of Edinburgh, the University of London’s Birkbeck College and London’s Middlesex University. She is the founder of the #OwnYourData campaign and cofounder of the Digital Asset Trade Association (DATA),  nonprofit lobbying firm advancing legislative and policy reform to protect the rights of individuals to control their own digital assets. To raise awareness of data rights, she recently cofounded the Own Your Data Foundation, to promote digital literacy and STEM education. Brittany is also the primary subject of the Netflix Original documentary The Great Hack, which premiered at the Sundance Film Festival.

Published by HarperCollins Uk, represented by HarperCollins India

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INR 699 | Non Fiction/Popular Science