From Pessimism To Promise

Almost all technology trends indicate that the next big wave in digital won’t emerge from a Western market. India and China already account for most users in the world and a typical user in the Global South is twice as active online than their Northern counterpart. Major technology companies have already gotten on the bandwagon, setting up next billion user labs to gain insights on this vast user base.

In From Pessimism to Promise, Payal Arora makes the case that it is our moral imperative to design with hope. Arora reveals from her numerous engagements with corporate leaders, designers, UX experts, policy makers, and civic agencies on what keeps them up at night. She contrasts this with field insights from users on what drives them to enthusiastically embrace new technologies. The result is a book that helps us reimagine the future of work, governance, and the fate of our planet.