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NOISE Paperback – 1 January 2021

4.5 4.5 out of 5 stars 4,227 ratings

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The Sunday Times bestseller‘A monumental, gripping book … Outstanding’ Sunday TimesWherever there is human judgement, there is noise.‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’Angela Duckworth, author of Grit‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’Steven Levitt, co-author of FreakonomicsFrom the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think. Imagine that two doctors in the same city give different diagnoses to identical patients – or that two judges in the same court give different sentences to people who have committed matching crimes. Now imagine that the same doctor and the same judge make different decisions depending on whether it is morning or afternoon, or Monday rather than Wednesday, or they haven’t yet had lunch. These are examples of noise: variability in judgements that should be identical.In Noise, Daniel Kahneman, Olivier Sibony and Cass R. Sunstein show how noise produces errors in many fields, including in medicine, law, public health, economic forecasting, forensic science, child protection, creative strategy, performance review and hiring. And although noise can be found wherever people are making judgements and decisions, individuals and organizations alike commonly ignore its impact, at great cost.Packed with new ideas, and drawing on the same kind of sharp analysis and breadth of case study that made Thinking, Fast and Slow and Nudge international bestsellers, Noise explains how and why humans are so susceptible to noise and bias in decision-making. We all make bad judgements more than we think. With a few simple remedies, this groundbreaking book explores what we can do to make better ones.

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Review

The Sunday Times bestseller (May 2021)

‘A tour de force of scholarship and clear writing’
New York Times

‘This is a monumental, gripping book. It is also bracing … The three authors have transformed the way we think about the world. They have looked beneath and beyond the way we make decisions and organise our lives. A follow-up of sorts to Thinking, Fast and Slow, it is a further step down the road towards a more complex and realistic grasp of human affairs that is replacing the crude simplifications of the recent past. Outstanding’
Sunday Times

‘As you’d expect from its authors, it is a rigorous approach to an important topic… There’s lots to surprise and entertain. Anyone who has found the literature on cognitive biases important will find this a valuable addition to their knowledge’ Danny Finkelstein, The Times

‘Noise is everywhere and is seriously disruptive. The authors have come up with a bold solution. The book is a satisfying journey through a big but not unsolvable problem, with plenty of fascinating case studies along the way. Humans are often bad at making decisions. But we can get better’
Martha Gill, Evening Standard

‘The greatest source of ineffective policies are often not biases, corruption or ill-will, but three “I”: Intuition, Ignorance and Inertia. This book masterfully demonstrates why the three “I” are so pervasive, and what we can do to fight them. An essential, eye opening read’
Esther Duflo, winner of a 2019 Nobel Prize

‘In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavour… Noise is a masterful achievement and a landmark in the field of psychology’
Philip E. Tetlock, co-author of Superforecasting

‘An electrifying exploration of the human mind, this book will permanently change the way we think about the scale and scope of bias’
David Lammy

Book Description

The new book from the authors of ‘Thinking, Fast and Slow’ and ‘Nudge’

Product details

  • Publisher ‏ : ‎ William Collins (1 January 2021); HarperCollins India Private Limited, A-75, Sector 57, Noida, Uttarpradesh - 201301, Tel no : 0120-4044800
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 464 pages
  • ISBN-10 ‏ : ‎ 0008309000
  • ISBN-13 ‏ : ‎ 978-0008309008
  • Item Weight ‏ : ‎ 568 g
  • Dimensions ‏ : ‎ 15.3 x 3.6 x 23.4 cm
  • Country of Origin ‏ : ‎ United Kingdom
  • Net Quantity ‏ : ‎ 580.00 Grams
  • Packer ‏ : ‎ AAJ Enterprises Pvt Ltd, Khasara No 7/24,25/2,8/21, Safiabad Khari Manjat,Gulzar Bhawan, Sonipat - Narela Road, Liwan, Sector 36, Sonipat, Haryana 131001,PHONE: 085869 67796
  • Customer Reviews:
    4.5 4.5 out of 5 stars 4,227 ratings

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Customers find the book easy to read and informative. They appreciate the insightful content and use of simple examples from daily life to help understand complex topics.

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14 customers mention "Readability"10 positive4 negative

Customers find the book easy to read and a must-read for investment professionals and people in positions of authority.

"...is an intensive study of an important social behavior that needs patient reading. A well deserving candidate for a Noble prize." Read more

"Excellent book" Read more

"Informative but a very diffcult read.. Moreover very exhaustive" Read more

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5 customers mention "Information quality"5 positive0 negative

Customers find the book informative and insightful, providing simple examples to understand complex topics with ease. They appreciate the good use of examples from daily life to highlight our biases. The book is relevant to almost all walks of life, personal or professional. However, it's an intensive study of an important social behavior that needs patient reading.

"...This book is an intensive study of an important social behavior that needs patient reading. A well deserving candidate for a Noble prize." Read more

"Amazingly detailed and insightful, as expected ! The world will miss Daniel Kahneman and Amos Tversky ! Their work is amazing." Read more

"...Very good use of examples from daily lives to highlight our biases. Very relevant to almost all walks of life, personal or professional...." Read more

"Informative but a very diffcult read.. Moreover very exhaustive" Read more

Best book one could buy
5 out of 5 stars
Best book one could buy
When you are reading Daniel Kahneman, Cass Sunstain and Oliver Sibony, book has to be best only.Coming back to the content, our decisions have many assumed fundamentals. But we don't know what triggers the final action of decision making. If there is a pattern of slant in our decisions, then this is called 'bias', but if there is no pattern and more of randomness then this is 'noise'. Noise costs a lot to individuals and organisations as well. That's why, Noise needs to identified, measured and dealt with properly and effectively.
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  • Michael
    5.0 out of 5 stars Decisions, decisions!
    Reviewed in Canada on 24 January 2025
    Verified Purchase
    This book is a guide to more fairness and accuracy in judgements, predictions, judicial sentencing, insurance assessments, etc. and how to get there. A must read for every decision-maker.
  • Gustavo Andrade
    5.0 out of 5 stars Entregou o que prometeu, bom produto
    Reviewed in Brazil on 28 August 2024
    Verified Purchase
    Entregou o que prometeu, bom produto
  • Wally Bock
    5.0 out of 5 stars A five-star book that may not be for you
    Reviewed in the United States on 14 December 2021
    Verified Purchase
    Noise: A Flaw in Human Judgment is an excellent book. But if you’re a reader of business books, Noise may not be the book for you. Most business books get right to practical applications of the author/s key ideas. This book does not. It’s an academic book with business applications. The big question is whether this book is worth your time as a business reader.

    The first two thirds of the book set up the later chapters. The later chapters cover many specific techniques you can use to reduce noise and improve judgement and prediction. Don't jump right to them, though.  The early part of the book lays the necessary groundwork for you to understand why the techniques work. Later I’ll identify chapters with particular value for business readers.

    Noise is about two things that affect our judgment. Bias is systematic deviation. Noise is random scatter. We need to understand both to improve judgment. Alas, most of the time noise hardly gets any consideration while bias is the star of the show. The authors wrote this book to “redress the balance.”

    They say that the key theme of the book is: “wherever there is judgment there is noise --and more of it than you think.”

    The book is divided into six parts. Part one is about the difference between noise and bias. Part two is about human judgment. Part three is about predictive judgment. Part four describes the psychological causes of noise. Part five explores several practical issues. This is the part that would be of greatest interest to most business readers. Part six wraps up the book with techniques for measuring and overcoming noise.

    There’s a lot of actionable value for businesspeople, but as I said earlier, you need to read the first two thirds of the book to get to it. Here are some things that may make the book worth your time.

    This is an excellent overview of structured decision processes and why they often improve judgment. There are also specific chapters you may find interesting and helpful.

    Chapter 23 is “Defining the Scale in Performance Ratings.” Some research indicates that performance only has a 20 percent impact on the final performance evaluation. This chapter includes techniques you can use to reduce both bias and noise and make your evaluations fairer and more consistent.

    Chapter 24 is “Structure in Hiring.” Hiring almost always involves at least one interview. And interviewers make subjective judgments about the person they interview. We know that humans aren’t very good at sussing out whether a particular person will succeed or fail on the job. We know that different interviewers often have wildly varying assessments of the same candidate. This chapter will give you some tools for improving the results of your interviews.

    Chapter 25 is “The Mediating Assessments Protocol.” This has special value for you if you are a maker of deals and subject to what has been called “deal heat.” The mediating assessment protocol is a tool for overcoming deal heat and making better decisions.

    Chapter 28 is “Rules or Standards?” I never thought about the difference between these two until I read this chapter. You learn how rules and standards affect the amount of judgment in particular situations.

    In a Nutshell

    Noise is an excellent book about improving our judgment by reducing scattered results (noise) and reducing inconsistencies in the decision process. The first two thirds of the book establish the definitions and principles for dealing with noise. The final third of the book has several chapters with practical applications of the principles.
  • Michael Ikunna
    5.0 out of 5 stars Everything is really so noisy
    Reviewed in the United Kingdom on 30 August 2024
    Verified Purchase
    Everything is really so noisy yet we hardly notice (hear) it, we have become so attuned to it like it doesn’t matter but it does.

    This book clearly describes it all and will help the reader recognize that silent noise that we so easily miss. You will be more attentive to whats being done to you and what you equally do to others unknowingly.
  • lucia arias schreiber
    5.0 out of 5 stars Fantástico
    Reviewed in Spain on 31 July 2024
    Verified Purchase
    Gran secuela de Thinking, Fast and Slow. Añade una capa de complejidad a los sesgos psicológicos que entran en juego al momento de la toma de decisiones: el contexto y los factores externos que también influyen en el individuo.