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NOISE Paperback – 1 January 2021
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- Print length464 pages
- LanguageEnglish
- PublisherWilliam Collins
- Publication date1 January 2021
- Dimensions15.3 x 3.6 x 23.4 cm
- ISBN-100008309000
- ISBN-13978-0008309008
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From the Publisher
Product description
Review
The Sunday Times bestseller (May 2021)
‘A tour de force of scholarship and clear writing’
New York Times
‘This is a monumental, gripping book. It is also bracing … The three authors have transformed the way we think about the world. They have looked beneath and beyond the way we make decisions and organise our lives. A follow-up of sorts to Thinking, Fast and Slow, it is a further step down the road towards a more complex and realistic grasp of human affairs that is replacing the crude simplifications of the recent past. Outstanding’
Sunday Times
‘As you’d expect from its authors, it is a rigorous approach to an important topic… There’s lots to surprise and entertain. Anyone who has found the literature on cognitive biases important will find this a valuable addition to their knowledge’ Danny Finkelstein, The Times
‘Noise is everywhere and is seriously disruptive. The authors have come up with a bold solution. The book is a satisfying journey through a big but not unsolvable problem, with plenty of fascinating case studies along the way. Humans are often bad at making decisions. But we can get better’
Martha Gill, Evening Standard
‘The greatest source of ineffective policies are often not biases, corruption or ill-will, but three “I”: Intuition, Ignorance and Inertia. This book masterfully demonstrates why the three “I” are so pervasive, and what we can do to fight them. An essential, eye opening read’
Esther Duflo, winner of a 2019 Nobel Prize
‘In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavour… Noise is a masterful achievement and a landmark in the field of psychology’
Philip E. Tetlock, co-author of Superforecasting
‘An electrifying exploration of the human mind, this book will permanently change the way we think about the scale and scope of bias’
David Lammy
Book Description
The new book from the authors of ‘Thinking, Fast and Slow’ and ‘Nudge’
About the Author
Daniel Kahneman is an Israeli psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences. He is the sole author of the international bestseller Thinking Fast and Slow.
Cass R. Sunstein is an American legal scholar, former White House staffer in Obama’s administration, and co-author of the international bestseller Nudge.
Olivier Sibony is a professor, writer and keynote speaker specializing in the quality of strategic thinking and the design of decision processes. He teaches at HEC Paris and is an Associate Fellow at Oxford University.
Product details
- Publisher : William Collins (1 January 2021); HarperCollins India Private Limited, A-75, Sector 57, Noida, Uttarpradesh - 201301, Tel no : 0120-4044800
- Language : English
- Paperback : 464 pages
- ISBN-10 : 0008309000
- ISBN-13 : 978-0008309008
- Item Weight : 568 g
- Dimensions : 15.3 x 3.6 x 23.4 cm
- Country of Origin : United Kingdom
- Net Quantity : 580.00 Grams
- Packer : AAJ Enterprises Pvt Ltd, Khasara No 7/24,25/2,8/21, Safiabad Khari Manjat,Gulzar Bhawan, Sonipat - Narela Road, Liwan, Sector 36, Sonipat, Haryana 131001,PHONE: 085869 67796
- Best Sellers Rank: #7,878 in Books (See Top 100 in Books)
- #29 in Self-Help for Memory Improvement
- #494 in Analysis & Strategy
- #530 in Society & Social Sciences
- Customer Reviews:
About the authors
Daniel Kahneman (Hebrew: דניאל כהנמן, born March 5, 1934) is an Israeli-American psychologist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979).
In 2011, he was named by Foreign Policy magazine to its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. He is professor emeritus of psychology and public affairs at Princeton University's Woodrow Wilson School. Kahneman is a founding partner of TGG Group, a business and philanthropy consulting company. He is married to Royal Society Fellow Anne Treisman.
In 2015 The Economist listed him as the seventh most influential economist in the world.
Bio from Wikipedia, the free encyclopedia. Photo by see page for author [Public domain], via Wikimedia Commons.
Olivier Sibony is a professor, writer and advisor specializing in the quality of strategic thinking and the design of decision processes. Olivier teaches Strategy, Decision Making and Problem Solving at HEC Paris. He is also an Associate Fellow of Saïd Business School in Oxford University.
Before he was a professor, Olivier spent 25 years with McKinsey & Company in France and in the U.S., where he was a Senior Partner. There, he was, at various times, a leader of the Global Strategy Practice and of the Consumer Goods & Retail Sector.
Olivier’s research interests focus on improving the quality of decision-making by reducing the impact of behavioral biases. He is the author of articles in various publications including “Before You Make That Big Decision”, co-authored with Nobel Prize winner Daniel Kahneman, which was selected as the cover feature of Harvard Business Review’s book selection of “10 Must-Reads on Making Smart Decisions”. In French, he also authored a book, Réapprendre à Décider.
Olivier builds on this research and on his experience to advise senior leaders on strategic and operational decision-making. He is a frequent keynote speaker and facilitator of senior management and supervisory board meetings. He also serves as a member of corporate, advisory and investment boards.
Olivier Sibony is a graduate of HEC Paris and holds a Ph. D. from Université Paris-Dauphine.
He lives in Paris.
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter.
Customer reviews
Customers say
Customers find the book easy to read and informative. They appreciate the insightful content and use of simple examples from daily life to help understand complex topics.
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Customers find the book easy to read and a must-read for investment professionals and people in positions of authority.
"...is an intensive study of an important social behavior that needs patient reading. A well deserving candidate for a Noble prize." Read more
"Excellent book" Read more
"Informative but a very diffcult read.. Moreover very exhaustive" Read more
"Awesome read" Read more
Customers find the book informative and insightful, providing simple examples to understand complex topics with ease. They appreciate the good use of examples from daily life to highlight our biases. The book is relevant to almost all walks of life, personal or professional. However, it's an intensive study of an important social behavior that needs patient reading.
"...This book is an intensive study of an important social behavior that needs patient reading. A well deserving candidate for a Noble prize." Read more
"Amazingly detailed and insightful, as expected ! The world will miss Daniel Kahneman and Amos Tversky ! Their work is amazing." Read more
"...Very good use of examples from daily lives to highlight our biases. Very relevant to almost all walks of life, personal or professional...." Read more
"Informative but a very diffcult read.. Moreover very exhaustive" Read more
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Top reviews from India
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- Reviewed in India on 2 August 2021Verified PurchaseThe judicial system is an excellent example to illustrate the theories of bias and noise. While bias is well understood, noise is not as per this book. Using statistical analysis, noise is further split into its constituents like level noise (between Judges), pattern noise (whether a judge is harsh towards a particular crime say burglary and lenient on white collar crime), sequence noise (the case being heard after a long day of tough cases).
It is no wonder that doctors often differ widely not only on the diagnosis, but also on the course of treatment. Medicine is noisy. So are child custody decisions, asylum decisions, bail decisions, decisions on patents, decisions of employee hiring and evaluation, and a host of personal decisions.
We can hear and feel noise all around in all that we do, either in recurrent decisions that might be as simple decisions on what we have for lunch or singular decisions like choosing the college or profession.
We are often blind to our biases and deaf to noise when we express opinions or take an extreme view on controversial issues based on limited knowledge and experience. We are victims of ‘naïve realism’ explains this book.
In the book ‘The Wisdom of Crowds’ it is said that the collective opinion of a large crowd is often accurate, since the bias and noise cancel out. It is clarified in this book that this is valid only when there is no deliberation. With deliberation, opinions can be cascaded or polarized, thus destroying the wisdom.
This book is an intensive study of an important social behavior that needs patient reading. A well deserving candidate for a Noble prize.
- Reviewed in India on 6 August 2024Verified PurchaseExcellent book
- Reviewed in India on 24 December 2024Verified PurchaseGood
- Reviewed in India on 13 June 2024Verified PurchaseAmazingly detailed and insightful, as expected ! The world will miss Daniel Kahneman and Amos Tversky ! Their work is amazing.
- Reviewed in India on 16 April 2024Verified PurchaseAwesome read
- Reviewed in India on 7 May 2023Verified PurchaseGood 👍
- Reviewed in India on 12 October 2021Verified PurchaseThere was no better way to explain bias and noise in more layman terms. Very good use of examples from daily lives to highlight our biases. Very relevant to almost all walks of life, personal or professional.
Myself being a police officer and dealing regularly with judiciary also, I could relate very well to the chapters analysing systemic biases. A must read for people in position of authority, doing decision making that affect masses.
- Reviewed in India on 25 August 2021Verified PurchaseInformative but a very diffcult read.. Moreover very exhaustive
Top reviews from other countries
- MichaelReviewed in Canada on 24 January 2025
5.0 out of 5 stars Decisions, decisions!
Verified PurchaseThis book is a guide to more fairness and accuracy in judgements, predictions, judicial sentencing, insurance assessments, etc. and how to get there. A must read for every decision-maker.
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Gustavo AndradeReviewed in Brazil on 28 August 2024
5.0 out of 5 stars Entregou o que prometeu, bom produto
Verified PurchaseEntregou o que prometeu, bom produto
- Wally BockReviewed in the United States on 14 December 2021
5.0 out of 5 stars A five-star book that may not be for you
Verified PurchaseNoise: A Flaw in Human Judgment is an excellent book. But if you’re a reader of business books, Noise may not be the book for you. Most business books get right to practical applications of the author/s key ideas. This book does not. It’s an academic book with business applications. The big question is whether this book is worth your time as a business reader.
The first two thirds of the book set up the later chapters. The later chapters cover many specific techniques you can use to reduce noise and improve judgement and prediction. Don't jump right to them, though. The early part of the book lays the necessary groundwork for you to understand why the techniques work. Later I’ll identify chapters with particular value for business readers.
Noise is about two things that affect our judgment. Bias is systematic deviation. Noise is random scatter. We need to understand both to improve judgment. Alas, most of the time noise hardly gets any consideration while bias is the star of the show. The authors wrote this book to “redress the balance.”
They say that the key theme of the book is: “wherever there is judgment there is noise --and more of it than you think.”
The book is divided into six parts. Part one is about the difference between noise and bias. Part two is about human judgment. Part three is about predictive judgment. Part four describes the psychological causes of noise. Part five explores several practical issues. This is the part that would be of greatest interest to most business readers. Part six wraps up the book with techniques for measuring and overcoming noise.
There’s a lot of actionable value for businesspeople, but as I said earlier, you need to read the first two thirds of the book to get to it. Here are some things that may make the book worth your time.
This is an excellent overview of structured decision processes and why they often improve judgment. There are also specific chapters you may find interesting and helpful.
Chapter 23 is “Defining the Scale in Performance Ratings.” Some research indicates that performance only has a 20 percent impact on the final performance evaluation. This chapter includes techniques you can use to reduce both bias and noise and make your evaluations fairer and more consistent.
Chapter 24 is “Structure in Hiring.” Hiring almost always involves at least one interview. And interviewers make subjective judgments about the person they interview. We know that humans aren’t very good at sussing out whether a particular person will succeed or fail on the job. We know that different interviewers often have wildly varying assessments of the same candidate. This chapter will give you some tools for improving the results of your interviews.
Chapter 25 is “The Mediating Assessments Protocol.” This has special value for you if you are a maker of deals and subject to what has been called “deal heat.” The mediating assessment protocol is a tool for overcoming deal heat and making better decisions.
Chapter 28 is “Rules or Standards?” I never thought about the difference between these two until I read this chapter. You learn how rules and standards affect the amount of judgment in particular situations.
In a Nutshell
Noise is an excellent book about improving our judgment by reducing scattered results (noise) and reducing inconsistencies in the decision process. The first two thirds of the book establish the definitions and principles for dealing with noise. The final third of the book has several chapters with practical applications of the principles.
- Michael IkunnaReviewed in the United Kingdom on 30 August 2024
5.0 out of 5 stars Everything is really so noisy
Verified PurchaseEverything is really so noisy yet we hardly notice (hear) it, we have become so attuned to it like it doesn’t matter but it does.
This book clearly describes it all and will help the reader recognize that silent noise that we so easily miss. You will be more attentive to whats being done to you and what you equally do to others unknowingly.
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lucia arias schreiberReviewed in Spain on 31 July 2024
5.0 out of 5 stars Fantástico
Verified PurchaseGran secuela de Thinking, Fast and Slow. Añade una capa de complejidad a los sesgos psicológicos que entran en juego al momento de la toma de decisiones: el contexto y los factores externos que también influyen en el individuo.