Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today’s new brands and categories–be they products or services–can be most effectively developed from existing products.
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From the internationally bestselling author of The Heartfulness Way comes a journey to the center…
From the internationally bestselling author of The Heartfulness Way comes a journey to the center…