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Busted! Debunking 20th Century Management Myths with Logic, Experience and Curiosity

27 April 2023

 

HarperCollins

is proud to announce the acquisition of   

Busted!

Debunking 20th Century Management Myths with Logic, Experience and Curiosity

by

Ashok Soota and Peter de Jager with Sandhya Mendonca

 

Releasing August 2023

Management gurus like Michael Porter, Peter Drucker and other worthy practitioners have attained cult status. Their pithy phrases are repeated across the globe from Business Schools to board rooms as universal truths. But do these management truisms always hold good everywhere? Or are they myths that need to be examined for relevance in today’s rapidly changing world? A new book authored by industry leader Ashok Soota and management consultant Peter de Jager with writer/ journalist Sandhya Mendonca casts fresh light and prompts a rethinking of received wisdom.

Busted!: Debunking 20th Century Management Myths with Logic, Experience and Curiosity is a powerful package of distilled wisdom. The book focuses on seventeen commonly accepted management principles and crisply examines the reasons why they can’t be accepted as universal truths. It inspires readers to question, test, and validate all advice regardless of the source.

Backed by the authors’ wealth of experience in building, scaling, and consulting with organisations across sectors, cultures, and continents, the book incorporates real-life examples and first-person interviews with industry leaders and practitioners. It’s a must-read for anyone interested in management: entrepreneurs, industry professionals, students and individuals interested in personal development.

Author, Ashok Soota says, “Management at all levels is inundated with advice from management consultants, luminaries, and gurus. Encapsulated in catchy phrases, they soon acquire the status of truisms and myths. We contend that these management myths are products of their time, and when viewed through a contemporary lens, many of them are not tenable. This book encourages and helps readers to challenge these management myths instead of accepting them at face value. We are delighted at the acquisition of our latest book by HarperCollins and we look forward to a long and happy association.”

Sachin Sharma, Executive Editor at HarperCollins India, adds, “Busted is an eye opener for readers who, over the years, have become accustomed to using popular management quotes in common parlance. It challenges readers to think deeper about all ‘management truisms’ regardless of the source they originated from. The authors present compelling evidence, backed by logic, experience and curiosity to challenge and bust popular management myths. It’s a must read for all management practitioners.”

About the authors

 

Ashok Soota is the founding chairman of Happiest Minds Technologies and was the founding chairman of MindTree

Peter de Jager is an internationally known keynote speaker/writer/consultant on change management.

Sandhya Mendonca is the founder & managing director of Raintree Media and an author.

***

For more information, please contact Vandana Rathore at
vandana.rathore@harpercollins.co.in


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