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The Biography of a Failed Venture : Decoding Success Secrets from the Blackbox of a Dead Start-Up

By Prashant Desai

 399.00 inclusive of all taxes

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About the book

Prashant Desai was seven when he lost his father. Growing up in poverty, his single-minded focus was to become wealthy and successful. Ranking fourth on the all-India Cost and Works Accountants exam at the age of twenty-one, joining the corporate world and working with leaders such as Rakesh Jhunjhunwala, Kishore Biyani and Jignesh Shah was a dream run that Prashant enjoyed, one that very few could even imagine and achieve.

In April 2017, Prashant Desai founded a venture to build the first truly Indian sports brand – D:FY. In six months, Rajiv Mehta, who started Puma India and led it for seven years, joined him as a partner. They opened seventeen stores in seven cities, riding on great aspirations and confidence. The business lost Rs 30 crore in thirty months, virtually wiping out all that Prashant had earned for nearly thirty years. The venture failed not because Prashant did not possess the necessary vision, determination and courage; it failed because the number of things Prashant did wrong exceeded the number of things he did right.

One could weep over the fuselage or decode the black box. So, when Prashant decided to decode it, new possibilities emerged, revealing a treasure trove of success secrets. The Biography of a Failed Venture provides a brutally honest account of why D:FY failed and how entrepreneurs can avoid these pitfalls to make their business ventures successful.

Pages: 256

Available in: Paperback

Language: English

Prashant Desai

Prashant Desai is a senior director at Everstone Group, a leading India-focused South East Asia private firm with investments across private equity, real estate, green energy and venture capital. He is currently the head of strategy and investor relations at Burger King India. Prashant is also a trained speed reader, and a half marathoner with forty timed runs. He is dedicated to spreading financial literacy through his social media channels. You may reach out to Prashant on Instagram @itsprashantdesai.

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