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Under the Influence: How to Survive and Thrive Online by Malini Agarwal

12 March 2024

HarperCollins India is delighted to announce the forthcoming publication of

UNDER THE INFLUENCE

How to Survive and Thrive Online

by  Malini Agarwal

 

 

240 pp | Rs 399

Available wherever books are sold | Releasing 22 March 2024

 

 

‘The one who knew “influence” before influencers were a thing.’ — Kusha Kapila

‘India’s first ever blogger who went mainstream and has set the tone for the rest of us.’ —  Ranveer Allahbadia (Beer Biceps)

‘Always relevant, constantly learning and tackling challenges, Malini is super inspiring.’ — Pooja Dhingra

‘MissMalini paved the way for the entire Indian blogging industry, and that why she’s hailed as India’s first influencer, inspiring a generation of people to follow in her footsteps.’  — Rij Eappen

“There’s no #DigitalIndia without MissMalini.” – Orry

 

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ABOUT THE BOOK

 

Have you ever been trolled on social media? Received comments that have upset you? Been body-shamed?

Malini Agarwal, founder of the popular lifestyle blog MissMalini, has experienced the Internet at its best and worst. As a pioneering content creator, she has seen tremendous success and made mistakes on the medium – and learnt vital lessons from it all.

In Under the Influence, Malini deep dives into the psychology of rampant online hate culture, explaining why it exists, and provides practical tools to tackle it. With insight and empathy, she guides users on how to deal with trolls and cancel culture, respond to hate and provocation and combat negativity with positive action and mindfulness.

Complete with interviews with prominent influencers and psychologists, personality self-assessment tests and interactive quizzes, this book is an invaluable resource for anyone navigating the complex battlefield that is social media today.      

 

____

 

Talking about the book Malini Agarwal says, ‘I’ll be honest, my decades long love affair with social media has been a heady mix of dopamine and anxiety! This book unpacks the unexpected and extraordinary journey of losing myself online – and how I eventually found my way again. “Under The Influence” is my hopeful guide to manifesting a new version of social media, including practical advice and real solutions to successfully navigate the current dangers and pitfalls – because everyone deserves to experience the internet as a place of positivity and empowerment.’

Trisha Bora, Senior Commissioning Editor at HarperCollins India adds ‘I am thrilled to be publishing Malini Agarwal’s book. She has seen the internet grow and flourish and understands its nuances better than anyone else. This is an important book on internet etiquette, how to combat trolling, body shaming and bullying with positive action. A must read for anyone using social media today.’

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ABOUT THE AUTHOR

 

Malini Agarwal is among the first globally recognized Indian influencers, as well as the founder and creative director of MissMalini Entertainment and co-founder of Good Creator Co. She is also the founder of a community for women called Girl Tribe by MissMalini, which was created to serve as a safe place for women to talk, share, support, empower, network and inspire each other to live their best lives.

 

MissMalini Entertainment’s goal has always been to become a media brand that connects influencers and consumers. Good Creator Co.—India’s largest and most comprehensive creator ecosystem—was founded following an acquisition by the Good Glamm Group and the desire to create the ultimate universe for content creators.

 

Her first book, the bestselling To the Moon: How I Blogged My Way to Bollywood, was published by HarperCollins India in 2018.

 

***

For review copies, interviews, excerpts or more information, please write to: sohela.singh@harpercollins.co.in


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