HarperCollins Children’s Books presents The Cricket Pang Values Series based on the hit YouTube Channel

nisha.singh@harpercollins.co.in | 24 August 2021

Based on the hit YouTube channel, the Cricket Pang Values Series is a set of picture books with charming stories based on lovable animal characters. The overall theme of the books is cricket, which besides being a very popular sport for children, also lends a unique flavour to this series. Children will love the main character, Pang, and his bunch of friends.

Each book highlights important values through engaging stories and endearing characters. With their simple vocabulary and sentence structure, these books are perfect for early readers.

Ajinkya Rahana, brand ambassador of CricketPang says, ‘Books have been very dear to me since I was a child and hence I’m excited to see this partnership between Harper Collins and CricketPang. Books are a great way to make learning fun for children and I am looking forward to reading them soon.’

Talking about the collaboration, Mr. Minsu Song, CEO – YouNeedCharacter says, ‘I’m so glad that the interesting storybook based on the story of our Cricket Pang animation has been published wonderfully with the cooperation of Harper Collins, the world leading publisher. We will continue to produce content that is educational to young children, and we will continue to make good books that are helpful to children starting with this meaningful first publication in India.’

Tina Narang, Publisher – HarperCollins Children’s Books adds, ‘We are delighted to have tied up with the You Need Character Company for the Cricket Pang series. This charming collection will engage children with its delightful stories and illustrations. The stories have simple messages woven in, whether it is about sharing with friends, helping them, caring for them and other such very basic values. What makes these books even more exciting for children is their central theme — cricket! Each story is relatable and easy to read, and children will love Pang and his animal friends. We launch with the first set of five books, with four more sets to follow in the months to come.’

CricketPang announced its publishing contract with HarperCollins Publishers India for a 26-books series based on the animation in March 2021.

About YouNeedCharacter:

YouNeedCharacter is a character and animation production company established in 2017 by CEO Minsu Song, who has accumulated 18 years of various experiences in the animation, character, and theme park field. YouNeedCharacter is actively conducting global businesses with their flagship animation, ‘CricketPang’. The ‘CricketPang’ animation is currently being broadcast on MBC, a major TV channel in Korea, and platforms such as MX player and JIO TV in India.
In addition, the animation has been open on major OTT channels in the US, Sweden, Mexico and the Middle East. CricketPang will continue to develop content that will be a positive influence on young viewers.

 About HarperCollins Publishers India:

HarperCollins Publishers India is a subsidiary of HarperCollins Publishers. HarperCollins India publishes some of the finest writers from the Indian Subcontinent and around the world, publishing approximately 200 new books every year, with a print and digital catalogue of more than 2,000 titles across 10 imprints. Its authors have won almost every major literary award including the Man Booker Prize, JCB Prize, DSC Prize, New India Foundation Award, Atta Galatta Prize, Shakti Bhatt Prize, Gourmand Cookbook Award, Publishing Next Award, Tata Literature Live Award, Gaja Capital Business Book Prize, BICW Award, Sushila Devi Award, Prabha Khaitan Woman’s Voice Award, Sahitya Akademi Award and the Crossword Book Award. HarperCollins India has been awarded the Publisher of the Year Award three times: at Publishing Next in 2015, and at Tata Literature Live! in 2016 and 2018.

HarperCollins India also represents some of the finest publishers in the world including Egmont, Oneworld, Harvard University Press, Bonnier Zaffre, Usborne, Dover and Lonely Planet.