Breaking Out and Making Big : A No-Nonsense Book on New Age Start-Ups and Entrepreneurship

RUDRAJEET DESAI is a thirty-four-year-old, first-generation entrepreneur in the consumer internet and mobile industry space. He is the co-founder and CEO of Ideacts Innovations, an internet media and technology product company that operates the world’s largest cyber cafe advertising network under the brand iCafeManager. Ideacts is funded by Sequoia Capital and Saama Capital; it operates in eighteen countries and has partnered with over 30,000 cyber cafes. Rudrajeet started his entrepreneurial journey in the year 2006, when he quit his dream job as a business manager in the mobile marketing team of Group M India. Since then his entrepreneurial experience includes bootstrapping Ideacts for two years, building a team of 220 people, taking the company through three large strategic business evolutions and two downturns, raising three rounds of funding, one round of cost cutting, doing active sales, product management, operations, alliances, assisting the finance team, cracking deals with clients and partners, fighting and working hand-in-hand with cofounders, team members, clients, investors and helping a new CEO settle in, take charge and exit while remaining an active chairman in the company. A poet and philanthropist otherwise, Rudrajeet was rated among the 5 hottest entrepreneurs in a survey done by Businessworld in 2010. Prior to taking the jump, Rudrajeet has worked in Cadbury India, BPL Mobile, Mobile2win and Group M.