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By Choice : The Unconventional Story of Jose Thomas

By Vinod Mathew

 499.00 inclusive of all taxes

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About the book

Jose Thomas, popularly known as JT, took over his family’s seafood business when he was barely out

of his teens. He leveraged his strength as an Indian seafood manufacturer to carve out a niche for his

company as a ready-to-consume food brand in the US with full-fledged production on American soil.

He also ventured into a wide array of businesses apart from seafood: shipping, airlines, construction,

education and performing arts. From Maldives, through Colombo and Sudan, all the way to New York,

JT has ridden many a tiger by the tail–an eventful journey that has lasted almost fifty years.

By Choice provides a peek into the mind of a brilliant strategist who has an uncanny ability to sniff out the unlikeliest of opportunities. This is the unconventional story of Jose Thomas, which, by his own admission, is as much–if not more–a story of failure as it is of success.

Pages: 232

Available in: Hardback

Language: English

Vinod Mathew

Vinod Mathew is a known columnist and journalist with over three decades of experience with the Indian print media. He divided the first seventeen years of his career among three business publications: The Economic Times, Business Today and Hindu BusinessLine, and the next thirteen years between two national dailies where he was resident editor: The Indian Express, Pune, and The New Indian Express, Kerala.
Always a prolific writer, he has of late been a columnist with MoneyControl, News18.com, ThePrint and a few other news portals. He published a collection of his articles as a book titled Simply in 2017.

Vinod splits time between his home state, Kerala, and the US, where his daughter lives.

Read More

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