Change By Design

By Tim Brown

₹ 599.00 inclusive of all taxes

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About the book

Ten years later, the subject of this book, “design thinking,” is still the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading innovation and design firm. This revised and updated shows how the techniques and strategies of design have evolved and have contributed to various industries and sectors, both for profit and nonprofit.

Pages: 304

Available in: Paperback

Language: English

Tim Brown

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today IDEO applies its human-centered approach to drive innovation and growth for the world’s leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.