Doing Good : Navigating the CSR Maze in India

By Meena Raghunathan

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About the book

Corporate Social Responsibility (CSR) is a much-discussed topic in India today. But how does one understand a concept which has no clear, uniform and universally accepted definition? About which every stakeholder has their own perspective? How does one contextualize CSR in the framework of larger debates regarding the ethical, environmental, and social responsibilities of business?

Doing Good hopes to provide a background to help readers do some of this. It is a result as much of the author being a CSR practitioner for fifteen years, having seen CSR operations in India both before and after the Act, and having a Board Room perspective on it, as from being a student of CSR and therefore studying it from an academic perspective.

Pages: 316

Available in: Paperback

Language: English

Meena Raghunathan

Meena Raghunathan is an expert in the Development Sector – and has decades’ worth of experience in setting up and running Corporate Social Responsibility (CSR) departments for major corporations.“

Doing Good is a must-read for business leaders across functions. I strongly recommend it as essential reading for Board members as corporate Boards are required to play an increasingly significant role in management of funds for corporate social responsibility. - SUBROTO BAGCHI - CHAIRMAN, ODISHA SKILL DEVELOPMENT AUTHORITY AND CO-FOUNDER, MINDTREE

Meena skillfully reinterprets CSR in the relatively more modern setting of TBL (Triple Bottom Line) and fulfillment of SDGs (Sustainable Development Goals) by companies to convincingly argue that CSR is good for business. She then draws on her considerable experience to provide insights into how CSR projects should be designed and executed to maximize the benefits for society. - SAMIR K BARUA - FORMER DIRECTOR AND PROFESSOR,INDIAN INSTITUTE OF MANAGEMENT–AHMEDABAD

Finally, a book on the CSR rules in India that is a one-stop repository of all information needed to understand this space. It’s a must-read book for CSR professionals, NGOs, the government, senior management and Board members. - LUIS MIRANDA - CHAIRMAN AND CO-FOUNDER,INDIAN SCHOOL OF PUBLIC POLICY