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For a Moment of Taste : How What You Eat Impacts Animals, the Planet and Your Health

By Poorva Joshipura

 599.00 inclusive of all taxes

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About the book

For a Moment of Taste is the first ever in-depth expose of what happens to animals commonly used for meat, eggs and dairy foods in India for what is, after all, a fleeting moment of taste. It gives a historical account of how today’s meat, eggs and dairy production systems came to be; the current state of these industries in India; and the consequences of where they are headed if dietary habits and current trends do not change. Poorva Joshipura, a senior member of the People for the Ethical Treatment of Animals (PETA), draws on her personal observations of the treatment of animals and uncovers shocking industry practices not commonly known in India. She also explores the larger philosophical question of whether humans are meant to consume meat, eggs or dairy foods, provides anthropological evidence to the contrary, and also lays out the human health and environmental impacts of the production and consumption of animal-based products. This eye-opening book will lead many readers to examine and modify their eating habits.

Pages: 376

Available in: Paperback

Language: English

Poorva Joshipura

Poorva Joshipura is the author of For a Moment of Taste: How What You Eat Impacts Animals, the Planet and Your Health (2020). She is the Senior Vice President of International Affairs for People for the Ethical Treatment of Animals (PETA) Foundation UK, through which she oversees numerous global PETA entity operations and projects. She is the former chief executive officer of PETA India, and the former director of PETA UK. Early on in her career, she also worked in various capacities for PETA US. She is a member of the board of directors for PETA India and the former co-opted member of the government body Animal Welfare Board of India. Poorva is also an advisor to Animal Rahat, an organization that aims to help some of the most neglected animals in the world, and to the Petra Veterinary Clinic, which does similar work in Jordan.
Poorva’s award-winning work involves stopping cruelty to animals used for food, clothing, experimentation, entertainment and other purposes in countries around the world. She has personally conducted undercover investigations into places where animals are used and has overseen numerous other such investigations. Her work for animals extends to courtrooms, corporate boardrooms, government offices, police stations, college campuses, schools and on the street through rescue and emergency response efforts. Poorva has led many campaigns that have been widely covered by major news agencies around the world. She is a regular guest on television news and radio shows through which she encourages viewers and listeners to be considerate to animals. She speaks on animal rights at universities and at other events, and can usually be found in London, Mumbai, Delhi or Wadi Musa.

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