From Incremental To Exponential : How Large Companies Can See the Future and Rethink Innovation

By Vivek Wadhwa| Alex Salkever| Ismail Amla

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About the book

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadhwa and Ismail Amla are here to tell you that big equals slow and stodgy” is a myth. Based on decades of experience working with both the world’s leading brands and disruptive start-ups, this book explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses by combining the mindset and tool belt of start-ups with the benefits of incumbency: boatloads of customer data, decades of brand equity, robust distribution channels, enormous financial asserts, and more.

This fast-paced, anecdote-rich story rethinks modern innovation–a book every manager, executive, and ambitious employee will want to read.

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Pages: 240

Available in: Paperback

Language: English

Vivek Wadhwa

VIVEK WADHWA is a distinguished fellow at Harvard Law School and Carnegie Mellon University’s College of Engineering at Silicon Valley. He is the co-author of Your Happiness Was Hacked: Why Tech Is Winning the Battle to Control Your Brain – and How to Fight Back; The Immigrant Exodus: Why America Is Losing the Global Race to Capture Entrepreneurial Talent; and Innovating Women: The Changing Face of Technology. He has held appointments at Duke University, Stanford Law School, Emory University, and Singularity University. ALEX SALKEVER is a writer, futurist, and technology leader. He has served as a senior executive at a number of Silicon Valley startups and as a senior leader at respected brands in technology, most recently at Mozilla, where he served as a vice president.