Influence

By Robert B. Cialdini

₹ 599.00 inclusive of all taxes

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About the book

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

Pages: 336

Available in: Paperback

Language: English

Robert B. Cialdini

Dr. Robert B. Cialdini is a Ph. D. in the field of psychology and went through extensive research to bring forth this breakthrough book. The book has been published by Harper Collins Publications and is available as a part of the popular Collins Business Essentials. The author and the publishers have taken extensive care to research the contents of the book which are based on several evidence based experiments. The latest edition of Influence: The Psychology of Persuasion was published in May 2009 (Revised Edition) and is available in paperback as well.