Mastering Megatrends : Understanding and Leveraging the Evolving New World

By John Naisbitt| Doris Naisbitt

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About the book

Ever since Megatrends was published in 1982, the question that often crops up is ‘What’s the next megatrend?’ But megatrends do not come every second year. All you can do is keep your eyes open, and that’s what Doris and John Naisbitt did. The results of their research are mind boggling. What we are witnessing is the path to a complete change of the global game. Not as the transformation described in Megatrends in 1982, finding its way from the US to the world, but parallel shifts involving countries on almost every continent and taking place in various fields and directions, feeding into each other, connected politically, economically, and technologically. Mastering Megatrends describes the background and the prospects of the new world, helps to understand the mindset of the key and the emerging players, and guides us through the challenges of a new working world.

Pages: 264

Available in: Hardback

Language: English

John Naisbitt

John Naisbitt is an American author and public speaker. His first book Megatrends was published in 1982 and featured on the New York Times bestseller list. Doris Naisbitt is the director of the Naisbitt China Institute in Tianjin, China

(John Naisbitt’s work) is triumphantly useful. - WALL STREET JOURNAL

‘John Naisbitt’s bestseller, Megatrends, was published with astonishingly precise predictions. He did not go wrong with a single one.’ - FINANCIAL TIMES

‘(John Naisbitt’s) vision of the world’s economy has the mark of genius.’ - MINNEAPOLIS STAR TRIBUNE

‘ Though ... most famous for his predictive talents, Naisbitt reveals himself to be a good storyteller as well.’ - BOOKLIST

‘ There is an old bit of folk wisdom that states, when somebody gives you a lemon, make lemonade. Megatrends is a peach. Use it wisely and make the most of your own future.’ - WASHINGTON POST

‘ Too many people think they can predict the future. John and Doris have an established track record of actually foreseeing major trends.’ - WALTER LINK, FOUNDER, GLOBAL ACADEMY FOUNDATION

‘ With thought-provoking evidences, (Doris & John) have meticulously redefined the macro picture.’ - BUSINESS TODAY