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Omoiyari : The Japanese Art of Compassion


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By Erin Niimi Longhurst

 373.00 inclusive of all taxes

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About the book

Omoiyari is a form of selfless compassion – putting yourself in the shoes of others, and from their perspective anticipating their needs, acting in a way that might make them at ease, happy or comfortable.’ This book will help you embrace omoiyari and bring joy and happiness into your own life and the lives of others. Care, consideration and empathy underpin all aspects of daily life in Japan and are essential to the social spirit. From Omotenashi (Japanese hospitality), Kirei (cleanliness and organisation) and Mottainai (reducing waste) to Zakka (finding beauty in the mundane) and Senbazaru (the origami art of folding one thousand paper cranes), there are so many different ways that the Japanese emphasise the importance of community and helping others. With practical and actionable advice throughout, you can learn how to incorporate Japanese culture and the art of compassion into your daily life, because even the smallest of considerate actions can make a world of difference.

Erin Niimi Longhurst is a half-Japanese, half- British writer and columnist, and the author of Japonisme: Ikigai, forest bathing, wabi-sabi and more. She is a director at a digital agency, working with purpose-led organisations to help them tell stories more effectively online. She has a degree in Social Anthropology from

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