Origin Of Brands

By Al Ries

₹ 799.00 inclusive of all taxes

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About the book

Bestselling authors Al and Laura Ries return with a unique look at the process of brand building. They show how successful new brands have been created in the past, and go on to demonstrate how today’s new brands and categories–be they products or services–can be most effectively developed from existing products.

Pages: 320

Available in: Paperback

Language: English

Al Ries

Al Ries and his daughter and partner Laura Ries are two of the world’s best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller. For more information, visit www.ries.com.