The 22 Immutable Laws Of Branding

By Al Ries

₹ 699.00 inclusive of all taxes

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About the book

Now in one single volume–fully updated with the latest information–two marketing classics; the perennially bestselling THE 22 IMMUTABLE LAWS OF BRANDING has been combined with the controversial and timely 11 IMMUTABLE LAWS OF INTERNET BRANDING.

Pages: 272

Available in: Paperback

Language: English

Al Ries

Al Ries is one of the world’s best-known marketing strategists. He is the author of such bestselling books as POSITIONING and THE 22 IMMUTABLE LAWS OF MARKETING. His daughter and co-author Laura Ries is a partner in their consulting firm, Ries & Ries, which works with many Fortune 500 and Internet companies.