The Big Leap
₹ 450.00 inclusive of all taxes
- Or from your local bookseller.
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About the book
For the first time, The Big Leap brings together ten leading Indian companies — from a small enterprise to large conglomerates, across manufacturing and services spaces –to provide a gripping account of how Indian industry was transformed from an inefficient entity to onecapable of competing with the best in the global economy. Accustomed to a heavily regulated economic environment since Independence, Indian industry had become unproductive and dull. When the protective walls crumbled in 1991, our entrepreneurs had to adapt overnight to an entirely new way of doing business. They had to re-learn the rules of competitiveness, globalization and innovation in a market of dynamic churn. The Big Leap, initiated by the Confederation of Indian Industry (CII) and benefiting from inputs from the ten companies, is an authentic depiction of a resurgent Indian industry as it made the transition to a brave new India.
Pages: 302
Available in:
Language: English
