The Brand Custodian : My Years with the Tatas

By Mukund Rajan

₹ 650.00 inclusive of all taxes

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About the book

| LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata’s executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group’s evolution and explains the relevance of the conglomerate to the world we live in.

Pages: 264

Available in: Hardback

Language: English

Mukund Rajan

Dr Mukund Rajan chairs a pioneering investment firm focused on catalysing Environment, Social and Governance (ESG) improvements. Previously, in a twenty-three-year career with India’s largest corporate house, the Tata Group, he served as the Group’s first Brand Custodian, Chief Ethics Officer, Chairman of the Tata Global Sustainability Council and Member of the Group Executive Council.

A graduate from the Indian Institute of Technology (IIT) Delhi, Dr Rajan completed a Doctorate in International Relations on a Rhodes Scholarship at Oxford University. His previous books include Global Environmental Politics (1996) and The Brand Custodian: My Years with the Tatas (2019).

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