The Hype Machine

By Sinan Aral

₹ 499.00 inclusive of all taxes

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About the book

Why does fake news spread faster than the truth?

Do products and ideas become popular because they are good or because they are rated highly online?

How does influence actually work and what does it mean to be influential?

Which strategies and tactics can help businesses survive and thrive in the New Social Age?

Pages: 352

Available in: Paperback

Language: English

Sinan Aral

Sinan Aral is the David Austin Professor of Management at MIT, where he is a Professor of IT & Marketing, Chair of the Marketing Department, Professor in the Institute for Data, Systems and Society and where he co-leads MIT’s Initiative on the Digital Economy. He is currently a general partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute for Data Science in London. Sinan’s research has won numerous awards including the Microsoft Faculty Fellowship, the PopTech Science Fellowship, an NSF CAREER Award and a Fulbright Scholarship. In 2014, he was named one of the World’s Top 40 Business School Professors Under 40.