The Swachh Bharat Revolution : Four Pillars of India's Behavioural Transformation

By Parameswaran Iyer

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About the book

On 15 August 2014, in his maiden Independence Day address to the country, Narendra Modi became the first Prime Minister of India to take on the national shame of open defecation. Launched a few weeks later, on Gandhi Jayanti, the Swachh Bharat Mission has come a long way over the past five years. India is now close to declaring itself an Open Defecation Free nation on 2 October 2019, the 150th birth anniversary of the Father of the Nation. The Swachh Bharat Revolution looks at all that went into making this remarkable transformation happen, and how a nation of over a billion people led the largest people’s movement in the world to make the impossible possible. This is a compendium of essays — with names such as Arun Jaitley, Amitabh Kant, Ratan Tata, Sadhguru, Amitabh Bachchan, Akshay Kumar, Tavleen Singh, Bill Gates and many more, along with a message from Prime Minister Modi himself — that celebrates a historic national achievement.

Pages: 280

Available in:

Language: English

Parameswaran Iyer

PARAMESWARAN IYER is currently the Global Lead for Strategic Initiatives in the World Bank’s Water Global Practice. Prior to this, he served as Secretary to the Government of India at the Ministry of Drinking Water and Sanitation (later, Department of Drinking Water and Sanitation under the newly formed Ministry of Jal Shakti), from March 2016 until August 2020, and led the implementation of the flagship Swachh Bharat Mission. A former IAS officer, Iyer headed the innovative community-led Swajal Project in Uttar Pradesh and Uttarakhand in the 1990s, has over twenty-five years of global experience in the water and sanitation sector and has worked in many countries, including Vietnam, China, Egypt and Lebanon. A fitness enthusiast, Iyer also served as road manager to his daughter and son on the pro tennis circuit during a two-year sabbatical from his professional career.

‘This Mission truly went way beyond a typical government scheme and became the shared vision of a nation.’ - SOUMYA SWAMINATHAN - Deputy Director-General of Programmes, World Health Organization

‘The Swachh Bharat Mission is helping women in communities across the subcontinent lead a social movement for a cleaner, safer, healthier, and more prosperous future.’ - MELINDA GATES Co-Chair, Bill & Melinda Gates Foundation

‘When the collective force of over a billion people is effectively channelized, then nothing is impossible. This book is a true reflection of that indomitable spirit which has transformed the Swachh Bharat Mission into the largest mass movement in independent India.’ - SMRITI ZUBIN IRANI Cabinet Minister, Government of India

‘This book is a testament to the success of this iconic mission, as well as a recipe for creating a social revolution.’ - AMITABH BACHCHAN Actor and Swachh Bharat Ambassador